Case Study
Supplying Coventry City FC with Premium Coffee
The Story
Developing a Hot Drinks Programme for the Training Ground
Coventry Coffee Co worked closely with Performance Manager Claire-Marie Roberts over several months to develop a complete hot drinks supply for the Coventry City FC training ground. The brief was to provide high-quality coffee as part of the first team performance nutrition programme, ensuring the players and staff had access to premium drinks throughout the day.
The collaboration involved understanding the specific requirements of a professional football club, from the volume of drinks needed to the nutritional standards expected at elite level.
The Solution
Traditional Espresso and Bean-to-Cup Machines
After careful consultation, the following equipment and supplies were put in place at the training ground:
- Fracino Contempo Espresso Machine with Grinder and accessories for handcrafted coffee
- Coffeetek Vitro X1 MIA fresh milk bean-to-cup machine for quick, consistent drinks
- Premium coffee beans selected to suit the squad's preferences
- A range of syrups, tea and accessories to complete the offering
The Results
A Complete Hot Drinks Supply for Elite Sport
- Premium coffee integrated into the first team nutrition programme
- Both traditional espresso and bean-to-cup options available to staff and players
- Full supply of beans, syrups, tea and accessories from a single local supplier
- Ongoing support and supply tailored to the club's schedule
