Case Study
Covering All Bases in One Solution at DoubleTree by Hilton Coventry
DoubleTree by Hilton Coventry
Premium Hotel
The Challenge
Upgrading Coffee Across Multiple Hotel Touchpoints
DoubleTree by Hilton Coventry sought to upgrade their coffee programme to reflect the premium hospitality standards their brand is known for. The existing coffee options lacked the quality and character needed to deliver a memorable guest experience across multiple touchpoints within the hotel.
The Solution
A Three-Part Coffee Programme Tailored to Each Service Area
We developed a comprehensive coffee programme covering three distinct touchpoints within the hotel, each tailored to its specific service environment.
- Lobby bar: Three Spires Blend, a bespoke 50/50 Arabica and Robusta blend with tasting notes of roasted nut, dark cocoa and sweet cedar wood, delivering a rich, well-rounded espresso for the premium bar offering
- Breakfast service: bulk brew filter coffee for the breakfast restaurant, providing consistent quality and allowing staff to serve large numbers of guests efficiently during peak morning service
- In-room amenities: 100% organic Fairtrade-certified Peruvian coffee bags, replacing the existing Nescafe sachets with a significant upgrade aligned with guest expectations at a premium property
The Results
Positive Guest Feedback Across Every Touchpoint
- Positive guest feedback across all three touchpoints
- The Three Spires Blend has become a signature element of the lobby bar experience
- In-room coffee bags well received as a noticeable upgrade
- Programme aligned with DoubleTree brand standards
- Sustainability goals supported through organic Fairtrade-certified in-room coffee
